Can You Sell Products With Pictures of Other Peoples Art
The online art market now has an 8.4% share of the overall art market, which is upwardly from 7.4% in 2015. In other words, selling fine art online has never been more than important.
I have some even improve news: creating an online gallery and selling your work has never been easier.
You lot've put in and so much fourth dimension and effort to create your piece of work, and now information technology'south time to let it shine! This guide will cover everything you need to know to start selling fine art online with success.
Audio adept? Let's dive in.
1
Choosing How to Sell Your Art
What type of art are you going to sell?
If you're reading this, it means y'all want to sell art online. But what kind of art? By and large, there are three options: you can sell your own work,you tin can sell reproduction prints, or you lot tin sell digital downloads.
Selling your ain art online means you lot tin charge higher prices for your original work. The downside is that it may exist difficult to attract an audience at first – but there are easy ways to outset promoting your website and overcoming that obstacle.
Selling reproduction printsmeans you'll be selling art equally a curator, rather than as the creative person. Basically, yous'll act every bit a middleman, selling other people's art online and paying the artist a set commission. This method is pop among consumers, but it's likewise a more competitive market!
Selling digital downloads of art online is the best way to cut out whatsoever shipping costs. Digital downloads tin exist anything from scans of impress work, to desktop backgrounds and stock photos. Y'all tin can sell digital downloads of your own work or reproduction prints.
What business organisation model practise you want to use?
Once you lot've chosen the type of fine art you want to sell, it's fourth dimension to remember virtually how to sell it. The almost pop options are selling through an online shop – whether it be your ain or a preexisting marketplace – or selling through a supplier. But no thing how you decide to sell art online, you'll need a website where customers can contact you, larn more about your work, and actually buy your piece of work. That'southward why yous'll demand to create a website regardless of which business model you choose – and don't worry, nosotros'll explicate the ins and outs of website cosmos later on!
Selling with an online store
If y'all choose to sell your art through an online store, it ways y'all'll be controlling your own business fifty-fifty afterward the point of sale. In other words, yous'll be the one handling the actual packaging and shipping of your artwork. Using an online shop gives you lot more control over the whole process.
Top tip: if yous desire as much control over your business as possible, it's best to create your ain online shop rather than using a market like Amazon or Etsy, because you lot'll be able to easily design the layout and pages of your very own store. In this case, you'll want to use either a website builder or WordPress powered by Bluehost – both of which we'll explain in the next section!
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Selling through a supplier
If you'd adopt a more depression-risk way to sell art online, then yous may want to piece of work with a supplier instead of running the bear witness yourself. This means working with a impress-on-need service or a dropshipper to customize your own prints or canvases, then selling them on a per-guild ground. You can start a dropshipping business in any industry, and selling art unremarkably ways working with a impress-on-demand supplier.
The sales themselves will be made on your website, simply everything after that – from printing to shipping – is taken intendance of by your supplier. These services are great if you want to test the waters, because yous won't pay for whatsoever products until later onyou lot've sold them – but you'll be paying more per detail than if you lot were simply buying raw materials in bulk.
| Supplier Pros | Supplier Cons |
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2
Choosing Where to Sell Your Fine art
Choosing the best platform to help yous showtime selling can be overwhelming, which is why we've narrowed it down to the top four ways to sell art online:
- Website builders
- WordPress powered by Bluehost
- Online marketplaces and galleries
- Social media platforms
Earlier we get started, call up that you don't accept to pick just one! About of these options can work with each other, so your fine art tin reach the widest possible audition. For instance, both WordPress and website builders offer apps that tin can easily integrate your online store with sites like Facebook and Amazon – at the click of a button!
ane. Selling with website builders
Best for: Users who want a high-quality online shop that'due south attractive and piece of cake to set upwards merely don't have extensive coding feel.
Call up of your website as your own personal online gallery. Website builders permit you build and customize your gallery without any coding. You can control the layout, color scheme, fonts, pricing and information. This is because they come with elevate-and-driblet editors.
These aren't the only benefits of using a store builder to sell fine art online. You besides won't be competing with other artists' piece of work, unlike in an online market or gallery. Yous won't be stung by loftier commission fees, whereas galleries tin charge 30-forty%. Y'all may pay transaction fees (depending on which builder/plan yous cull), but these are typically only around 2%.
We've tested a lot of builders to find the best around. The one we recommend for selling art online is Squarespace. We've summarized why below:
Best Design Oriented Website Architect
The primary reason that Squarespace stands out equally the superlative contender for selling your art online is that information technology scores top marks for its design features. All of its artist website templates are beautifully designed, merely withal give you lots of freedom to tweak and customize until they suit your brand. The end result will exist a website that'due south specifically tailored for showcasing your artwork and allowing information technology to take heart stage
But it's non only a pretty face. Squarespace is one of the best platforms in terms of functionality and information technology's been designed to grow with your business. Its inventory system will assist you keep track of your products with ease.
Website builders simplify the process of building a site. Although Squarespace comes with a bit of a learning bend, one time you've had a chance to explore the platform and you're comfortable with where everything is, it'south no exception. Y'all won't demand to hire a web designer at all if you don't want to.
Squarespace will also host your site for y'all – or in other words, give it somewhere to live on the internet. If you don't utilise a website builder, you'd otherwise take to sort this out and pay for it yourself.
The majority of website builders aren't free though. Squarespace offers a 14-day costless trial and so you can exam it out before committing any money, but when you kickoff selling your work, you lot'll demand to upgrade to a paid ecommerce programme. This only means that you'll be able to accept payments and deliver your orders.
These plans start from $eighteen – less than your monthly spend at Starbucks! They cover the price of your domain name equally well every bit removing any on-site advertizement. It works out cheaper than ownership all the divide $.25 yourself, making it swell value for money.
It can be difficult to resist the lure of Squarespace's luxurious template designs. Luckily, nosotros've got an sectional promo code that'll give you 10% off any paid program!
Simply enter the code 'WBE' at checkout to knock coin off your dream ecommerce store.
Non sure what plan is best for you? Check the table below to encounter what Squarespace offers under its Basic and Advanced plans:
Your Builder
Features
Basic
Advanced
Non certain near some of the features in the chart? Let me explain:
Premium Back up – When working out how to sell your fine art online, you lot might need a little assistance along the mode. Website builders with premium support systems have help available over the phone, email, and alive chat.
Abandoned Cart Recovery – If your customer loves your artwork, puts it in their cart but doesn't really buy it, this functionality will automatically transport them an email alerting them of their forgotten buy. This will remind them how much they beloved your work and prompt them to return and (hopefully!) purchase it – boosting your sales and profits!
SSL Certificate – This means all the information that passes through your online art store will do so safely and securely. Neither you nor your customers need worry – and a prophylactic customer is a happy customer!
Notwithstanding not sure which builder is best for your online art store? Desire to go recommendations tailored to your needs?
We've created this 4-question quiz that volition recommend which builder is correct for you based on your answers. Information technology'due south quick, like shooting fish in a barrel and free!
2. Selling with WordPress, powered by Bluehost
Best for:Users with some coding knowledge, who desire total creative control
WordPress.org is a powerful content direction system, significant it's more advanced and scalable than just a website builder. The tradeoff is that you'll need a little more technical knowledge if y'all want to sell art online with WordPress – just the extra endeavor is well worth the reward.
WordPress offers an ecommerce plugin chosen WooCommerce, which lets you sell online. WooCommerce currently supports almost ane tertiary of all online stores! Yous'll need to know some lawmaking to get the most out of this platform, only if you don't listen that, then the creative liberty available is unparalleled – you won't need to fit your blueprint aspirations into preexisting templates (although nearly website builder templates on the market are still stunning!), and you'll become to accentuate your artwork however you like.
WooCommerce is complimentary to install, but yous'll demand to pay for your own spider web hosting provider. A spider web hosting provider is in accuse of the server where all of your website's data will be stored, so information technology's important to choose one that you trust! Our top-ranked hosting provider is Bluehost, and its WooCommerce-specific plans come with tons of built-in ecommerce features. We're not the but ones who think information technology'due south a dandy choice: Bluehost is likewise recommended past WooCommerce itself, and then y'all won't find a better match than that!
Bluehost excels in customer service, and it offers elementary WooCommerce installation to make your life easier. By combining Bluehost's ease of utilise with WordPress' scalability, you lot'll be more than equipped to successfully sell your art online. WooCommerce even offers over 50,000 plugins to add extra functionality to your online store (at that place's that social media integration we were talking about!).
3. Selling with online marketplaces
Best for:Users who want to kickoff selling quickly, and don't listen lots of competition
Online marketplaces and galleries – like Etsy, Cocked, and Saatchi Art – are pop places to showtime, because these platforms already have millions of visitors looking to purchase products. Every bit simple every bit it is for customers to visit online marketplaces and find what they want, it'due south just as elementary for sellers (like yourself) to mail products and commencement making money.
In short, all you need to do to sell art with an online marketplace is: create an account, list your products, prepare upwardly a delivery method, and have payments. Unlike with website builders and WordPress, you won't need to spend any time creating a website or worrying about design.
It's truthful that online marketplaces are bonny for their ease of use, quick setup, and preexisting customer bases. But with the popularity of these platforms comes a ton of competition – Etsy lonely had over 2.5 meg agile sellers in 2019, which means you'll have to fight hard to gain customers' attention and stand out from the oversupply. In this regard, you may exist amend off using a website builder or WordPress, and so promoting your ain site to proceeds visitors.
Yous'll besides have to sacrifice pattern freedom when you apply an online marketplace. If you identify a lot of value in the creativity of your website or in building a peachy make, you may exist disappointed past the lack of personalization afforded past online marketplaces, where the website itself is already congenital and shared by a lot of other sellers.
four. Selling with social media
Best for:Users who want to connect their existing shop to other channels
If you have an ecommerce website for your fine art, then you can easily integrate various social media channels with that website. For example, information technology's piece of cake to display a live Instagram feed on your site, or to include "share" buttons for customers to repost your website content on Twitter or Facebook.
But the opportunities for teamwork between social media and ecommerce don't end in that location! Many popular social media channels even allow you lot to sell on their platform, which is groovy for attracting even more customers to your products. Think about information technology: there are over a billion people on Facebook today, and you lot can give all of them easier admission to your artwork by selling on that platform – then redirect them to your site!
That's why nosotros're going to focus on selling on Facebook in this section.
To sell art online via Facebook, you'll demand to create a Concern page and add a 'buy' push button. Then, it'southward all about leveraging some typical social media skills to keep buyers interested:
- Mail regularly: Posting updates once or twice a day on your Business organisation folio is an of import manner to allow users know that yous're active and easy to contact. Information technology'southward besides a bang-up way to continue users entertained, and gives people a chance to connect with your brand. If you lot're selling art internationally, utilise the "Insights" tool on your Concern page to detect out what time zone the majority of your followers are in, and employ it to your advantage. You don't want to be posting corking content when most of your viewers are asleep!
- Use high-quality images: Photos are a keen way to go on people engaged with your page, only blurry images expect unprofessional and volition do more than harm than practiced. To avoid uploading low-quality images, attempt to stick to the Facebook-recommended size limit of 2048px wide or smaller.
- Don't be afraid of promotions: Running the occasional promotion is a great way to get people excited about your page, and you lot may go a few more than "likes" and "shares" out of the bargain!
3
How To Showcase Your Art
For starters, it's no secret that your artwork is but going to be equally constructive every bit the picture you use on your store. It's all-time to make sure all the images you upload are the same size. This saves space and maintains quality, so y'all tin can highlight key features of your work. Clients can besides look at close-upward details and textures, and see the work from different angles. If you want to know more, you can check out our full guide to taking production photos – merely now, let'due south talk almost some of the other ways to ameliorate showcase your art.
Categorizing your artwork
Just like any successful ecommerce store, your artwork should be organized properly.
When y'all walk around a museum, rooms are curated. They're arranged by theme, artist or catamenia in history. Visitors can walk around the gallery and not get lost.
Why should your online gallery be any different?
Online marketplaces will often take intendance of categorization for you, while website builders and WordPress make it an like shooting fish in a barrel process. For example, y'all can create a 'Featured Drove' of your best work that displays on your website's homepage. You can also use categories to organize your artwork into a logical structure. Visitors (potential buyers) can leap to the artwork they want. This could be:
- A blazon of artwork – such as sculpture or painting
- A theme – landscape or portraits
- A menstruation in your career – 2001-2011
Adding a related and recommended artwork section is a peachy way to upsell.
You can as well use filters to make sure customers tin can sort by different types of work, every bit well equally past price, size, material and commitment option.
It'south a practiced idea to limit yourself to xl-sixty works. Any more and your gallery tin can become untidy.
Keep a healthy balance between sold and unsold. Too many artworks on auction and you run a risk cheapening your art.
Add older works into a dissimilar category. Bringing newer works to the front gives your online gallery a sense of freshness.
The possibilities for customizing your online gallery are limitless. Play around in your architect and observe a structure that reflects your style.
Writing great descriptions
When uploading your artwork, make certain you add alt tags and meta descriptions.
Alt tags make sure your images contribute to Google's understanding of your site as a whole. The better Google understands your site, the better your rankings. The better your rankings, the more clients y'all will attract. Think of alt tags like a library classification arrangement. They help Google organize and can bring the right images to users' attending when searching online.
Meta descriptions signify what your website is most. They also help give your site a boost in Google's rankings. They're like the cards underneath works in a museum.
Writing great descriptions actually applies toeveryexpanse of your website, from your product descriptions to your About U.s. folio.
"79% of customers want more than background information about the artist and the object." (Hiscox)
So what should you do?
Take the fourth dimension to write in-depth descriptions for your artwork, of course.
Split your descriptions into two sections. I phone call these: the facts and the story.
The facts include:
- Dimensions – centimeters and inches. To sell art online, you need to brand sure customers know the artwork is going to fit where they programme to display it.
- Materials – what you fabricated the artwork out of. Acrylic pigment or plaster, for example. Also worth including the canvass blazon.
- Price – how much the work costs.
- Delivery – your courier and shipping options.
- Packaging – practise yous bubble wrap works? Can the customer get the artwork rolled and stretched?
Revisit the artwork regularly to check this information is up-to-engagement.
…And the story:
Customers like stories. Don't be afraid to explain why you created the artwork, and how.
Retrieve of your work as similar to an autobiography in a major bookstore. People are much more likely to buy the book if the blurb explains the backstory.
In each artwork description, explain:
- Why you used any special techniques or materials to create the piece of work
- Who or what inspired you
- What it means personally to you as an artist
- How it relates to your whole torso of piece of work
To height it off, brand certain your artworks' descriptions are keyword rich.
For case, if you've painted a scenic landscape of the Texan countryside, your description might read:
"Stunning painting of the Texan countryside in watercolor by a local artist".
The words in the assuming are keywords.
What's the importance of this?
Fine art buyers (your potential customers) searching Google volition be more likely to detect you lot. So in this example you might attract a heir-apparent looking for a watercolor painting of the Texan countryside.
Using keywords is a no-brainer.
Lastly, go back over your clarification and check for spelling or grammar mistakes.
Spelling and grammar errors are the easiest way to make your gallery look sloppy. Y'all might take a beautiful piece of art, but if the description is slapdash you lot volition struggle to sell it. Clients won't trust you. If they don't trust you, they certainly won't purchase from y'all.
4
Pricing Your Products Properly
Moving picture this: you've written an engaging description and used a stunning epitome. Your artwork is set up to be sold.
Before you start counting the dollars, hang on a second.
You demand to become the pricing right – and not merely charge what you think your artwork is worth.
Pricing fine art is a delicate scientific discipline and needs to accept into account several different factors. It has more to practise with the market for art than you every bit an artist. Practise your enquiry to go a benchmark for toll.
Have into account:
- Your career history / résumé
- Previous sales history
- Your particular niche of the market
Think of it similar real estate prices. House prices are based on what other properties have sold for in the neighbourhood. A 10-chamber mansion in Beverly Hills will be priced very differently to the exact aforementioned belongings in the Nevada desert.
In the art globe, substitute neighbourhood for context. Your fine art might be similar to other art that's being sold in:
- Way
- Materials
- Length of time it takes to create
- Audience
- Appointment made
In one case you lot've benchmarked your artwork with the residual of the market, it'south time to cost it. To sell fine art online, this is a fundamental pace.
Read on for a few techniques you lot can apply to find a fair price when selling your art online.
- Observe an artist that's similar to you lot and see what they charge. Compare by geographical location, experience and production rate.
- Price your piece of work based on good old time, labour and materials. Nearly relevant if yous're just starting out. Apply your calculator and piece of work out an hourly wage you lot're happy with. Multiply information technology by the time information technology took to create your artwork and make certain you comprehend fabric costs and shipping.
1 thing to remember: make sure your prices are consequent. Your customers will lose trust in you if they observe out you've sold your work cheaper elsewhere.
Where should you display prices?
The 2 most popular ways to display prices when selling fine art online are:
- On the artwork itself
- On a split pricing folio (WordPress and website builders like Squarespace brand creating new pages like shooting fish in a barrel)
Piece of work out who your customers are and cull the one that best suits you. If y'all don't desire the toll to affect your customers' experience of your fine art, pick 2 is bonny.
five
Shipping And Packaging Your Orders
OK, I know what you're thinking at this stage.
"How do I make sure the art is delivered safely to the client?"
By making certain your art is packaged properly. Note that this step doesn't utilize to sellers using the supplier model – in other words, if you're selling through a print-on-demand service or a dropshipper, they will handle packaging and shipping for you. The tradeoff is that yous won't be able to ensure your products are packaged exactly how y'all want, which can exist frustrating if you'd like to create a unique unboxing feel!
Packaging Your Fine art
For anyone who wants to sell through WordPress or a website builder, making sure your products are packaged correctly is very important.
When fulfilling an order, you need to choose a package choice from your builder. Cull a package that fits your commitment's needs. Through your builder, you tin connect with courier companies like UPS and FedEx to deliver your artwork. These courier companies volition support most types of packaging.
You'll need to select bundle type, weight, and dimensions. Oft this will decide the cost your client is charged at the checkout page.
If y'all similar the thought of an online store, but dearest the simplicity of the dropshipping/supplier model, so yous may be able to find a compromise with certain website builders. Different builders unlock dissimilar shipping features through integration with other companies. For example, if you connect your Squarespace store with ShipStation, you tin work with fulfillment services that volition pack and warehouse your artwork for you. They will then handle shipment when orders start flowing in!
Let's unpack some general rules of pollex:
- For prints and posters, you're best off with cardboard mailing tubes
- Smaller prints tin can be shipped in rigid cardboard mailing envelopes
- Protect prints inside the packaging with padding or bubble mailer.
Acme Tip: To reduce cost on shipping paintings, encounter if y'all can unstretch the canvas, roll it into a tube and then ship it. This tin can lower freight costs for customers. The customer can then have the canvas restretched locally.
Setting Upwards Shipping
The next stride after sorting out packaging is to prepare up your shipping settings.
To do this yous need to navigate to the 'shipping' section of your builder's dashboard.
The key is to find the shipping settings that accommodate your art store. You can partner with top courier companies similar FedEx and UPS and integrate with tertiary-party services to aggrandize your shipping options.
To get-go shipping your fine art, y'all need to enter a bundle size and an origin address. An origin address is specially of import if y'all transport your art from an address that's not your studio, office, or home. This makes sure all your taxes and aircraft rates are right.
You need a aircraft origin address to impress labels and get quotes.
Builders like Squarespace can brand setting up effective shipping very easy. You have a lot of options at your fingertips when deciding how to send your artwork to customers, and how to accuse them.
Let me introduce a few of them:
- Flat-rate shipping rates: all your artwork costs the same to transport. Attractive if you sell crafts online, or high-value art in small packages – such as hand-crafted figurines. Or if your artwork is all the same size and weight.
- Carrier Calculated Shipping: your shipping costs are automatically calculated based on FedEx and UPS regulations. You lot must enter each artwork's size and weight.
- Depending on weight: aircraft rates vary by weight. This is handy if y'all sell art with wildly different weights (like bronze sculptures and illustrations).
- Adjacent twenty-four hours delivery: side by side day delivery is a big depict. Cheque if you tin can beget it!
- Rates vary past region: you accuse clients different amounts depending on what region they're from.
- Store or local pickup: I beloved this option. If you have a local presence, inviting your clients to pick upwardly artwork is a neat way of edifice up a personal relationship.
There are so many different shipping methods, nosotros recommend contacting your architect'south support squad if you're not certain which one is right for your needs.
Top Tip: customers, especially fine art buyers, dearest the personal touch. If you have the time, add a notation into each delivery thanking them for their club.
Heads Upwardly: Insurance
Before you offset selling your fine art online, make certain you lot've got the right insurance.
Selling your art online without the right insurance would exist like wearing your best suit in winter just forgetting to take an umbrella. If information technology rains, your suit is ruined.
Carriers like FedEx and UPS volition offer express insurance on most packages. For example, UPS is liable for harm upwardly to $100 for domestic packages with no declared value. If your artwork exceeds this, you will need to enter the value when you gear up the shipment.
Wait into the specific coverage costs and limitations of each courier's insurance cover. The more valuable your art, the better insurance you lot should accept.
6
What To Do About Copycats
When y'all decide to sell fine art online, at that place is a gamble of plagiarism.
The internet is far from the Wild Westward, merely it'due south non unusual for artists to have work reappropriated.
Hopefully we can make sure it doesn't happen to you.
Mostly there'southward an innocent explanation for plagiarism. A visitor to your site might genuinely dearest your work and want to mail service it somewhere else.
Make certain your gallery has a 'Contact U.s.' page with your email and phone number. Requite fans as much gamble to contact you lot directly. It could lead to costless publicity!
That said, you need to exist ready to stand up up for your rights. Website builders can assist you lot out here.
You can protect your images with a customized watermark. If you add your watermark tastefully, they can really heighten your brand. If someone screenshots your artwork, your watermark and branding volition nevertheless be visible.
Keeping your image sizes down too helps deter plagiarists. Images with a width of 1500 to 2500 pixels and below 500KB in size are less easy to print. Of course, you need to use high-resolution imagery to prove off your art. Simply try to strike a residue!
When you've found someone has lifted your artwork, get-go by contacting them yourself. Explicate you are the original artist and they're using your work without permission. Send a follow upwardly email before considering legal activeness.
The bottom line is: you have rights as an artist. If you think you've been the victim of plagiarism, you are entitled to contact a copyright lawyer.
7
Promote Your Art Store
"One of the virtually difficult challenges to selling your art online is making certain the correct people see information technology".
Don't let your lovingly-created artwork be filed away in an ignored corner of the internet.
Role of this is down to SEO (or how well optimized your website is for online visibility). Simply you lot can also actively promote your fine art store online. Hither are some quick techniques you can try:
Email marketing
Connect your online gallery to an email platform like MailChimp.
Sending emails to your clients and fans is a great way of establishing a personal relationship. You tin can promote sales, advertise pop-upwardly events and share new artwork.
Start by calculation a subscribe push button to your gallery. If yous're using WordPress or a website builder, you can exercise this with the click of a push button, by using Squarespace Integrations for example. You can also post calls to activity on Facebook to encourage users to sign up for your electronic mail newsletters.
As your listing of subscribers grows, you lot will collect more data about your customers. This will allow you lot to send targeted campaigns. For example, if you know a customer is interested in oil paintings, you can send them a special email with your best oil paintings. The customer gets a very personal e-mail. Y'all increase your gamble of making a sale.
Social media
"Social media is condign increasingly important for artists. So much so, that 91% of the galleries actively employ social media to promote their art, (Hiscox).
If you're taking reward of Facebook Marketplace, and so social media promotion volition be relatively simple. Fortunately, Squarespace, WordPress, and online marketplaces also brand it easy to connect your online gallery with social media platforms.
Experiment on Facebook, Flickr, and Pinterest. Create events on Facebook for gallery sales.
Engage with other artists over social media and regularly share your views on art. Become office of the right conversations.
Bear in listen that whilst Facebook and Twitter were the two ascendant channels in 2016, Instagram is the growing strength. 57% of galleries say they find Instagram the virtually effective in terms of raising awareness, compared to 42% who say Facebook (Hiscox).
Merely like email integration, y'all can discover social media add-ons in your builder's app shop.
Create a blog
"This is the easiest form of marketing. Unless you really don't have the time to spare, you should be doing this!"
Start blogging by adding a new page to your online gallery. Once you have your web log gear up, outset writing about your passion. If you're specially interested in the blogging aspect of promotion, and so the powerful content management capabilities of WordPress will really help you out here.
How will this assistance you sell your fine art online?
Telling your story helps you connect with your customers. The more than customers feel they can relate to y'all, the more likely they are to buy from you. Plus, Google in particular loves fresh content and volition favor your site if it's updated regularly.
Consider a pop-up store
Selling fine art online should Not supplant whatsoever offline efforts. If you run a gallery, exhibit at shows or sell art in local java shops or restaurants, behave on doing it.
If y'all don't, now'southward the perfect time to kickoff.
Your offline and online selling should not exist separate. Think of them equally your left and correct manus. They should both be working together to promote your piece of work and find clients.
As this is a guide on selling fine art online, we won't go into tons of particular…
Simply nosotros will touch on upon 1 or two techniques you tin showtime trying straight away:
- Partner with a gallery – check the gallery's social media account to go an idea of its size and creative focus. If what they do aligns with your piece of work, why not popular in and strike up a relationship? Contact them with a professional e-mail, non over social media.
- Pop-up shop – this could be as simple as asking a local arts & crafts store to let you lot prepare up shop for a week. You can too enquire local coffee shops or diners to hang your piece of work on their walls.
- Open upwardly your studio to the public – if you work in a studio, throw open your doors and invite people in. Advertise the event in local bars and java shops and, of course, on your new online gallery.
One affair to recollect: make sure your prices are the aforementioned offline equally they are on your website. Customers volition feel duped if they log onto your online gallery and find prices different to when they saw the fine art themselves.
eight
Conclusion - Time To Start Selling Your Art Online!
"Selling fine art online is now possible for any artist – no affair how big or pocket-size, or how confident with technology".
In this guide, we've explained some of the primal aspects of selling art online. By now y'all'll know how to add your products, prepare payments, sort out aircraft and the residual. Just to recap…
How to Sell Fine art Online
- Choose how to sell your art
- Choose where to sell your art
- Showcase your art
- Price your products
- Transport and package your orders
- Sentry out for copycats
- Promote your art store
So, here we are – this is the part where you lot put the finishing touches to your gallery and start taking orders. So why look, take action and sell your art online today!
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